VentureBeat Homepage. Spotify may be one of the leading music-streaming services for consumers, but it has also been setting out its stall to infiltrate the business realm. In a nutshell, Soundtrack Your Brand offers two core products, Spotify Business and Spotify Enterprise , which are basically B2B versions of the streaming service that offer additional features — such as the ability to manage playlists in multiple locations from a central hub. This means managers can control the sounds playing in different locations from anywhere. Today, however, Soundtrack Your Brand is opening for business in the U. The U.
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What is Soundtrack Your Brand?
As you know, one of the newest ways to differentiate your business from the competition is the so-called sensory marketing. This popular concept in the world of marketing basically involves attracting and engaging customers through the use of sensory stimuli. A clear example of how sensory marketing can become a key aspect of the success of a business is the famous Starbucks chain. One of the fundamental elements of the success of this chain is found above all in the smell of its establishments — the smell of coffee-, which is able to fill a good part of its points of sale to the point of greatly affecting the positioning of its brand. However, the smell is not the only sensory stimulus capable of making us reach the top of our business market. Music is also capable of generating an infinite amount of emotions in customers , such as the feeling of relaxation, which can help improve the shopping experience in stores, thus achieving more sales chances. However, obtaining music for commercial use is not as simple as it seems, since the vast majority of songs on the current music scene are protected by the so-called copyrights. Soundtrack Your Brand is a Swedish startup dedicated to providing its clients with all kinds of legal background music in exchange for a monthly payment. This online platform was founded in by Ola Sars and Andreas Liffgarden, former employees of Spotify. Not only did they take several Spotify workers with the aim of growing this new company in the same way, but they have a signed agreement with the company so that a significant part of the funding comes from them.
Learn more. Soundtracks are streams of music, curated for business use. We group soundtracks by music genre, sound and business type to help venues like yours play music with a consistent vibe. Get a feel for some of our soundtracks below. With our simple drag-and-drop feature, you can easily convert your playlists directly from Spotify and it will automatically generate a soundtrack.